Adrian Etheridge Adrian Etheridge

Golden Hour Wedding in the Blue Ridge Mountains

I think we and the wedding party collectively spent hours watching last Friday’s radar, optimistically discussing our fair-weather photo plan but realistically planning for the rain. Julie & Cormick’s wedding day dawned gray and rainy, but just as it was time for their first look, the skies cleared and the sun brilliantly shone through.

Read More
Adrian Etheridge Adrian Etheridge

Dreaming Big: The Art of Discomfort

I’ve never felt like I fit in anywhere. Too artsy to be a jock, too athletic to be a nerd, too much of an old soul to be cool, too much in love with adventure to settle anywhere, too interested in variety to choose a niche. I’ve had no blueprint within my family for how to run a business, and tend to be the only romantic in a room full of pragmatists. And so, as I discovered over the last few weeks of reading, resting, reflecting and dreaming, I allowed myself to dismiss my childhood dreams, the ones which initially brought me to this business in the first place, in favor of practicality. I hope to spend my last few months in my 20s reimagining those early (and still very much the same) dreams within the framework I’ve already created so that I pay due respect both to my love of cat snuggles, family time and stability and to my desire for world travels, high end photography, gallery- and book-related art work, and sitting in cafes sipping beverages while discussing philosophy. If we only get one life, why can’t it be one of great fantasy whenever possible?

Read More